Published inTransmytMaximizing Impact: Why SaaS Companies Must Prioritize Conversion Rates Over Web TrafficIn today’s hyper-competitive Software as a Service (SaaS) landscape, it’s not just about driving traffic to your website; it’s about…Feb 21, 2024Feb 21, 2024
Published inTransmytWhat to Do When Your Marketing Strategies Stop Producing Results: In the Trenches Where Pivotal…In the dynamic realm of marketing, encountering a phase where your strategies cease to yield the desired results is not uncommon. In, fact…Feb 14, 2024Feb 14, 2024
Published inTransmytHow to be an Effective CMO When Clients and Stakeholders Won’t Take Your AdviceBeing a Chief Marketing Officer (CMO) is no easy feat. As the head of a company’s marketing department, you are responsible for shaping the…Feb 6, 2024Feb 6, 2024
Published inTransmyt4 Things Marketing Management Needs to KnowHaving 22+ years as a founder, agency head, and CMO, I’ve learned repeatedly that marketing management must consistently ask and answer…Feb 2, 2024Feb 2, 2024
Published inTransmytThe Ethics of AI Writing and the Need for a ‘Human in the Loop’In this digital era, we stand at the forefront of a technological revolution, witnessing the incredible potential of artificial…Jan 30, 2024Jan 30, 2024
Published inTransmytMQL vs. SQL: What Different Lead Types Mean for Your BusinessIf you’re in the business world, you’re probably no stranger to acronyms. But when it comes to MQL and SQL, understanding these terms and…Jan 25, 2024Jan 25, 2024
Published inTransmytHow to turn Gmail into an Email Marketing Tool.Startups grappling with tight budgets often need help in identifying effective marketing and customer acquisition strategies. While email…Jan 19, 2024Jan 19, 2024
Published inTransmytUnraveling 3 “Secret” Marketing Tools in Google Analytics 4Launched as an upgrade to Universal Analytics, Google Analytics 4 (GA4) offers a more robust view of user behavior across various platforms…Jan 17, 2024Jan 17, 2024
Mastering Customer Behavior Data for Revenue Growth: In-depth Insights from Amazon, Netflix…Every startup aims to hit a home run. The key to achieving this in an era dominated by technology lies in understanding and leveraging…Jan 15, 2024Jan 15, 2024
Published inTransmytWhat Does “Strategy” Actually Mean to CMOs?In business, “strategy” is a term that is thrown around frequently, often without a true understanding of its profound implications. So…Jan 12, 2024Jan 12, 2024